the study of all branches of science, in motion; generally through computeranimations in order to clarify complex phenomena, convey an idea or test a hypothesis which would be much harder to solve in any other way.
Mercury betrayed by Venus (invited blog post at www.vivomotion.co.uk)
January 18, 2017
Stand Up To Cancer!
November 22, 2014
Stand Up To Cancer! It's payback time!
They couldn't be too cute - they are cancer cells for crying out loud! This was one of the concerns of the creative team who created this short-animation-dash-promo for Channel 4's (UK) Stand Up To Cancer comedy night, which took place last October 17th.
Guess how much time it took to create this 2-minute animation. About one year... If you're doing animation it's not a new fact that this really takes time to make. Coming up with a concept, drawing first sketches, writing a script, building scenarios, designing characters that are not "too cutesy or too grotesque" - here I'm quoting Alan Brief from Computer Arts.
For all creatives and people like me, starting in this world of animation, it's always nice to know which software the creative team used - Modo and After Effects for matte painting to create the background sets.
Find out more about this campaign, Cancer Research UK and cancer in general on:
Creative directors: Chris Bovill, John Allison Creative: Pablo Gonzalez de la Pena Agency producer: Shananne Lane Directors: Smith & Foulkes Production company: Nexus Producer: Tracey Cooper Live action production company: 4Creative Live action director: Keith McCarthy Editor: Paul Hardcastle, Trim Sound design: Anthony Moore, Dan Beckwith, Tom Joyce, Factory Music production company: Siren