Next Generation Scientific Poster

Ever heard about the Gutemberg Diagram? This is the time then.


Who of you has spent innumerous hours preparing a poster for a scientific conference? Trying to add every single detail, arranging every single squared centimeter to contain the most information possible? Everything must be there, all the latest graphs, the methods...overdose alert!!


And then, when you get to that stage where every single piece of information is there, arranged in what appears to be the only way possible, you try to guide your potential buyer with numbers and arrows through your data... the conclusions, the take home message, the acknowledgements... overdose imminent!


And then the poster has to be in landscape or portrait orientation, in these specific dimensions to fit the wall space you're given, you have to convert it pdf or else everything will be de-formated. It will of course lose resolution when you convert it from powerpoint to pdf format... overdose.


I haven't even started yet to talk about color or the... aha, Gutemberg diagram!


Did you ever realize your own eye movement pattern when you read a poster? Or when you read a book? This is now automatic and of course you know you read from left to right, top to bottom. Unless you're reading manga or on the other side of the world...


When reading a text your eyes tend to run away from these fallow areas - upper right and lower left. But do you ever think about this? There are other patterns applicable to different media formats, such like a painting or a website, but I'm guessing you never heard about them or think about them when you're tilting your poster with all your scientific data. It's always good to keep in mind some basic design principles which apply to many different fields.


But what if we could have something trully interactive, eye appealing and XXI century like? Paper posters are something of the past.


Presenting you with the alternative - the Next Generation Interactive Scientific Poster!

Idea & Creative Direction: Konrad Rappaport

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Technical Direction: Chris Engler Software: Jonas Häutle & Hermann Hartung

Scientific Content: Dr. David Völker Voice: Louise Dölger Audio: Fabian Heinitz

Client: Future Ocean Cluster Kiel a Muthesius Academy of Arts Project // Prof. Tom Duscher bits and pieces by wirmachenbunt

www.red-dot-21.com

#communication #design

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